Privacy Policy

1. Information We Collect

We collect information you provide directly and information collected automatically when you visit our website.

Information you provide:

• Full name — when you submit our contact form
• Email address — when you submit our contact form
• Phone number — optionally, when you submit our contact form

Information collected automatically:

• Usage data — pages visited, time on page, navigation path, scroll depth
• Device and browser data — browser type, operating system, screen resolution, language
• Referral source — how you arrived at our website (e.g., search engine, direct, social media)
• IP address — collected by analytics tools in anonymised or pseudonymised form

We do not collect sensitive personal data such as financial information, government ID numbers, or health information.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiry and schedule a free discovery call
• To provide and communicate about our advisory services
• To understand how visitors use our website and improve its content and performance
• To measure the effectiveness of our marketing and calls to action
• To comply with legal obligations

We will not use your information to send unsolicited marketing emails without your explicit consent.

3. Legal Basis for Processing

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases:

4. Third-Party Services

We use the following third-party services that may receive or process your personal data. Each operates under its own privacy policy:

We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.

5. Cookies and Tracking

Our website uses cookies and similar tracking technologies primarily through Google Analytics and Google Tag Manager.

What cookies we use:

• Analytics cookies — set by Google Analytics to distinguish users, track sessions, and measure engagement. These are pseudonymised and do not identify you personally.
• Functional cookies — may be set by Google Tag Manager to manage tag firing.

Managing cookies:

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. You can also opt out of Google Analytics tracking specifically using the Google Analytics Opt-out Browser Add-on. Note that disabling cookies may affect the functionality of some websites.

6. Data Retention

We retain your personal data only for as long as necessary for the purposes described in this policy:

• Contact form submissions — retained for up to 2 years from the date of submission, or until you request deletion
• Client engagement records — retained for 5 years following the end of an engagement, as required for business record-keeping
• Analytics data — retained per Google Analytics default settings (up to 14 months for user-level data)

When data is no longer required, we delete it securely or anonymise it.

7. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include:

• HTTPS encryption on all pages of our website
• Access controls limiting who can access contact form submissions
• Use of established third-party services with strong security practices

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

For individuals in the EEA / UK (under GDPR / UK GDPR):

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your data where there is no overriding legal basis to retain it
• Right to restriction — request that we limit how we use your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests
• Right to withdraw consent — where processing is based on consent, withdraw it at any time

For California residents (under CCPA/CPRA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information
• Right to opt out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your rights

9. Children's Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

10. International Data Transfers

Tech Clarity Co is based in the United States. If you are accessing our website from outside the US, your data may be transferred to and processed in the United States. Our third-party service providers (including Google and Formspree) may also process data in various countries. Where required, we ensure appropriate safeguards are in place for such transfers.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: